Bespoke Pay Per Click Training (PPC)

Fast Pay Per Click offers bespoke training for individuals or organisations and businesses that want to take Pay Per Click Training in house. We are Google Certified Partner and our trainers are certified trainers with Google certifications.

We work on a daily basis on Pay Per Click Training projects, hence we have years of practical experience with the latest techniques to deliver to you or your organisation a comprehensive Google AdWords training.

Our Pay Per Click – PPC Training :

Pay Per Click – Google AdWords Introduction – Intermediate

Price: £375 per person (No VAT) pay per click training

Course Objectives

Writing effective and compelling ad copy that gets result

Understand Google AdWords terminologies and Google AdWords auction
Understand the importance of keyword research
Target the right audience
Enhance your ads to increase visibility and reach
Setup basic Google conversion tracking for pay per click training

Who Should Attend our Pay Per Click Training?

This course is ideal for those looking to set up PPC campaigns but do not know where to start. Or anyone that needs clarification regarding an existing campaign/s. It will also be beneficial to online marketers, marketing consultants, business owners, entrepreneurs, PPC specialists/consultants and marketing professionals.

Course Overview

Introduction to Google AdWords Pay Per Click Advertising

What is PPC? Google AdWords Opportunities, risks and rewards
PPC vs SEO

Campaign Structure/Organisation

Account level settings
Account Structure

Writing Effective Ad Copy

Learn the rules of Google AdWords writing
Creating Text and Search Ads
Test your Ads and select the best landing pages for your keywords
Rules and Google Best Practices
Understanding Quality Score
Bidding Strategies

Using Ad Extensions

Sitelinks
Call Extensions
Location Extensions etc.

Keyword Research

Using the right keywords
Keyword Match Types
Negative Keywords

Conversion Tracking

Linking Account with Google Analytics
Conversion Tracking
Google Key Performance Indicators (KPIs)
Monitoring & Launching Your Campaign

Pay Per Click – Advanced Google AdWords

Price: £375 per person (No VAT)

Course Objectives

Understanding and using data to improve your ads (pay per click training)
Improve your keyword analysis to improve your ad copy
Recognise the importance of using landing pages in campaigns
Use bid management tools and reporting techniques to maximise Return on Investment (ROI)
Improve your ads to boost visibility and reach
Automate campaigns to save time and money
Advanced targeting strategies

Who Should Attend our Pay Per Click Training?

It will also be beneficial to online marketers, marketing consultants, business owners, entrepreneurs, PPC specialists/consultants and marketing professionals.

Course Overview